What is the most common instructional design model?

The most common instructional design – ADDIE

The ADDIE Model is, undoubtedly, the most commonly used instructional design model. ADDIE is a five phase course development process standing for Analysis, Design, Development, Implementation, and Evaluation. 

The ADDIE Model was created in the 1970s by Florida State University’s Center for Educational Technology. The model was initially developed for a military training project by the U.S. Army.

Originally, the method was seen as more of a hierarchy process, completing one step at a time. In the 1980s, ADDIE was revised to become more of a cycling process.


During the analysis phase, the focus is on identifying core components, success metrics, and instructional goals. Information regarding the target audience’s demographics, learning environment, preferences, demographics, and existing knowledge are also gathered.


During the design phase, the structure of the course will be mapped out. The primary focus is on planning the curriculum and the course of action that will be best suited for the learners.

Factors like learning objectives, instructional methods, subject matter knowledge, lesson outlines, and so forth are decided upon.


During the development phase, it is time to carry out the plans from the design phase. The content and instructional methods that were planned in the design phase are created. Content will be written, graphics and multimedia will be sourced, videos will be created, and assessments will be constructed.


During the implementation phase, all the content and materials that were developed are delivered to the instructor or the Learning Management Systems (LMS). If needed, the instructional designer will provide a training program to the trainers, facilitators, Subject Matter Experts (SME’s), or instructors.


During the evaluation phase, the curriculum has been taught and it is time to measure the success of the material, and whether or not the original objective has been met. This phase identifies what is effective and efficient, and what is not.

There are typically two parts of the evaluation phase, formative and summative. Formative evaluations take place throughout the course, while summative evaluations take place at the end of the course. The results from the evaluations help instructional designers make any necessary changes to improve the course for future learners.

Conclusion – What is the most common instructional design model?

In conclusion, the ADDIE Model remains popular more than 50 years after its creation because of the engaging, simple, and flexible design. Each phase guides instructional designers to develop an effective curriculum for their target audience.

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